During the ICC World Cup, Swiggy Instamart turned the streets of Mumbai into a real-time cricket viewing experience with a network of dynamic digital billboards displaying live match scores. Designed to capture the excitement of the tournament, the billboards updated in real time while reinforcing Instamart’s core promise groceries and match-day essentials delivered in under 10 minutes. In partnership with Sportskeeda, the campaign combined live sports data with creative storytelling. As the match unfolded, the billboards displayed quirky, attention-grabbing prompts that connected the live score with Swiggy Instamart’s ultra-fast delivery. Messages like “Don’t miss a ball, we’ll bring the snacks” and “Big hits on the field, quick hits at your door in 10 minutes” brought humor and immediacy to the campaign. Strategically placed across high-footfall areas of Mumbai, the live billboards quickly became conversation starters. Passersby stopped to watch scores update in real time, creating mini fan moments on the streets. The innovative use of live data and contextual messaging generated social media buzz, with people sharing photos and videos of the billboards during matches. By blending live sports excitement with hyperlocal advertising, the campaign transformed traditional outdoor media into an interactive experience for cricket fans perfectly timed for the biggest matches and the perfect moment to order from Swiggy Instamart.